CULTURE HOUSE
Building an ecosystem that will allow mother to raise consciousness and shape culture.
The Culture House Impact team will work closely with Moms First to execute an impact strategy for MOTHER aimed to catalyze change through narrative.
about moms first
the moms first strategy
For too long, America has seen motherhood, child care, and paid leave as personal problems for women, not broad economic priorities that families need to thrive. America’s families and economy pay the price.
Child care is now more expensive than rent in all 50 states.
The cost of child care has risen at nearly twice the rate of inflation.
40% of parents go into debt because of the cost of child care.
One in four women go back to work just two weeks after giving birth.
Workers lose on average $10K in wages when they take unpaid leave at a time when many Americans have less than $400 in savings.
Women are 20% more likely to stay in the labor force if they have access to paid leave, which could boost GDP by as much as $1 trillion.
Paid leave improves maternal and infant health at a time when the US has one of the world’s worst maternal mortality rates.
Moms First is fighting for America’s moms. Our mission is to win paid leave and child care as economic imperatives that allow families to thrive. Our vision is a country that values motherhood and supports moms and families.
Shape the conversation through thought leadership that elevates timely issues, changes media narratives, and shifts culture
Build the broadest coalition of moms and supporters fighting for America’s moms and policies like paid leave and child care through winnable campaigns and digital-first activations
Lead with innovation through new technology like Paidleave.ai that reinvigorates the fight for paid leave, strengthens existing policies and government implementation, and puts money in the pockets of moms and families
Mobilize business: organizing employers to expand workplace policies and public policy while championing care as an economic imperative
Content
MOTHER is only the beginning. We will build this into a launchpad for potential immersive experiences, podcasts, short series, scripted tv series etc. Building culture change through narrative requires commitment and consistency. We’re just getting started.
Digital Campaign
Build a campaign with Moms First to expand audiences through PR support, brand partnerships, participation of celebrities and activists from our collective networks; we will harness our reach to create a dynamic digital campaign.
Moms Night Out
Nationwide screenings—perhaps a “Mom’s Night Out” series will bring together communities for discussions led by Moms, experts and advocates, providing a supportive space and entry points to the movement led by Moms First.
ABOUT MOMS FIRST
For too long, America has seen motherhood, child care, and paid leave as personal problems for women, not broad economic priorities that families need to thrive. America’s families and economy pay the price.
Child care is now more expensive than rent in all 50 states.
The cost of child care has risen at nearly twice the rate of inflation.
40% of parents go into debt because of the cost of child care.
One in four women go back to work just two weeks after giving birth.
Workers lose on average $10K in wages when they take unpaid leave at a time when many Americans have less than $400 in savings.
Women are 20% more likely to stay in the labor force if they have access to paid leave, which could boost GDP by as much as $1 trillion.
Paid leave improves maternal and infant health at a time when the US has one of the world’s worst maternal mortality rates.
Moms First is fighting for America’s moms. Our mission is to win paid leave and child care as economic imperatives that allow families to thrive. Our vision is a country that values motherhood and supports moms and families.
the moms first strategy
Shape the conversation through thought leadership that elevates timely issues, changes media narratives, and shifts culture
Build the broadest coalition of moms and supporters fighting for America’s moms and policies like paid leave and child care through winnable campaigns and digital-first activations
Lead with innovation through new technology like Paidleave.ai that reinvigorates the fight for paid leave, strengthens existing policies and government implementation, and puts money in the pockets of moms and families
Mobilize business: organizing employers to expand workplace policies and public policy while championing care as an economic imperative